The best routine is the one you’ll actually do. If you’re overwhelmed by all the serums and acids online, here’s your permission to start small.
Step 1: Cleanse
Wash your face morning and night with a gentle cleanser. If your skin feels tight or squeaky after, your cleanser is too harsh. Clean should feel comfortable, not stripped.
Step 2: Moisturise
Every skin type needs moisture, oily skin included. Oily skin usually likes a light gel. Dry skin likes something richer. Apply it while your skin is still a little damp.
Step 3: Protect
Sunscreen every morning, SPF 30 or higher, even on cloudy days and even if you’re indoors by a window. It protects you from sun damage and stops dark marks from getting darker. Reapply if you’re out in the sun.
Your three-step week

When you’re ready for more
After two to four weeks, when your skin is happy, add one treatment for your main concern:
- Breakouts: salicylic acid or azelaic acid
- Dark marks: niacinamide or a brightening serum
- Dull or uneven texture: a gentle exfoliating toner, two or three nights a week
Add one product at a time and give it at least four weeks before you judge it.
Not sure where to start?
Take our free routine builder on the site, or book a free consultation. We’ll suggest products that fit your skin and your budget, no pressure.
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